How much should you spend on Meta ads?
Pick your industry and how many leads you want each month. You get a monthly and daily budget in AED, and the return you can expect if you add your numbers.
Estimated monthly ad spend
–
- Daily budget
- –
- Cost per lead used
- –
- Expected new customers
- –
- Expected revenue
- –
- Return on ad spend
- –
- Break-even cost per lead
- –
Ads management with Aren: AED 3,500 – 10,000 per month, on top of the ad spend above.
Benchmarks: average cost per lead for Meta lead campaigns, WordStream by LocaliQ Facebook Ads Benchmarks 2026 (US advertisers), converted at AED 3.6725 per USD. Costs in the UAE vary with your offer, creative and audience, so treat this as a starting point. LocaliQ
How the estimate works
Cost per lead
We start from the average cost per lead for your industry in Meta lead campaigns, or your own number if you enter one.
A realistic range
Results move with your offer, creative and audience, so we show a range from 30% below to 30% above the estimate.
Your return
Add how many leads become customers and what a customer is worth, and you see revenue, return on ad spend and the most you can pay per lead.
Questions about Meta ad budgets
What is a good starting budget for Meta ads in Dubai?
Enough to get at least 30 to 50 leads in the first month, so the platform can learn and you can judge the results. For most local businesses that means a few thousand dirhams per month in ad spend.
Are these costs the same in the UAE?
Not exactly. The benchmarks come from a large set of US campaigns. UAE costs depend on your audience, language, season and offer. After a two to four week test we replace the benchmark with your real numbers.
Does the budget include your fee?
No. The ad spend is paid to Meta. Our ads management is a separate monthly fee, usually AED 3,500 to 10,000 depending on the number of campaigns and creatives.
What is break-even cost per lead?
The most you can pay for one lead before you start losing money: your customer value multiplied by the share of leads that become customers.
Have a project in mind?
Tell us what you need. We reply within one business day with clear next steps.