Journal Dubai Building a Dubai lifestyle media page to 115K followers
- Services
- Social media management, Content production, Community management
- Industry
- Media and lifestyle
- Links
Journal Dubai
30M+organic Instagram views in 90 days
115K+Instagram followers
Dailypublishing rhythm
Journal Dubai is the Dubai media page our team runs: food, cafés, hidden gems, events and city news. We run the whole content engine, from research to publishing and community.
The brief
Build a trusted Dubai media brand on Instagram that people follow for useful, fast and good-looking updates about the city.
What we do
- Daily research on new openings, events and city news.
- Branded templates for news cards, carousels and Reels, so every post is recognisable in the feed.
- Short-form video edits with on-screen text for silent viewing.
- Story highlights that organise the account into guides: food, events, stats and Abu Dhabi.
- Community management and partnership requests from restaurants and venues.
Why it matters for clients
Running our own media page keeps us close to what Dubai audiences respond to right now. The formats, hooks and timing we test there feed straight into the work we do for brands.
Have a project in mind?
Tell us what you need. We reply within one business day with clear next steps.