How to choose a social media agency in Dubai: 9 questions to ask

Dubai has hundreds of agencies offering social media management, and most of their portfolios look good. The difference shows up three months later, when you look at what the work actually brought in. These nine questions help you find out before you sign.

1. What will you need from us?

A good agency asks a lot at the start: your best customers, your margins, your busy seasons and what has worked before. If the first meeting is only about posting frequency, the plan will be generic.

2. Who creates the photos and videos?

Short-form video drives most reach on Instagram and TikTok. Ask whether the agency shoots in-house, how many shoot days are included and who appears on camera. Stock footage and reposted content rarely build a brand.

3. Can you work in Arabic as well as English?

Depending on your audience, Arabic content can open a large part of the market. Ask for Arabic samples written natively, not translated word for word.

4. How do you plan content?

Look for content pillars tied to business goals and a calendar you approve in advance. Ask how they plan around Ramadan, Eid, Dubai Shopping Festival and National Day, which change how people in the UAE spend time online.

5. Who replies to comments and messages?

Many leads arrive in DMs. Agree on response times, who answers, in which languages, and how enquiries reach your sales team.

6. What do your reports show?

Followers and likes are easy to report and easy to inflate. Ask for a sample report that includes reach, profile visits, link clicks, messages and leads, with a short explanation of what changed and why.

7. How does social media connect to our website and ads?

Organic content, paid campaigns and your website should work as one system. If the agency only posts, you may need someone else to turn that attention into enquiries. Read more about how we handle performance marketing.

8. Who owns the accounts and content?

Your social profiles, ad accounts and raw files should be in your name. Make sure you can access everything if you change agency.

9. What does the contract include?

Check the number of posts, shoot days, revision rounds, ad management and the notice period. A clear proposal protects both sides.

The short version

Choose the agency that asks the best questions, shows real reporting and treats social media as a sales channel. If you want to see how we would approach your brand, get a proposal and we will reply within one business day.