Build tracking links for your ads.
Add UTM tags to any link so Google Analytics shows exactly which ad, post or message brought each visitor. Pick a channel and we fill in the right values.
Your tracking link
Add your link, source, medium and campaign to build it.
Only the parameters For the URL parameters field in Meta or TikTok Ads Manager.
Recent links (saved on this device)
Not sure your tracking works?
We set up GA4, the Meta pixel and conversion tracking, so you can see what every dirham of ad spend brings back.
Runs in your browser. Nothing you type is sent to us.
Questions
What are UTM parameters?
Short tags added to the end of a link, like utm_source=instagram. When someone clicks, Google Analytics reads them and shows which channel, campaign and ad brought the visit.
Which UTM values should I use for Meta ads?
We recommend utm_source=facebook (or instagram), utm_medium=paid_social and Meta's dynamic values for the campaign and ad name. Paste the parameters into the URL parameters field of your ad.
Do I need UTM tags for Google Ads?
Usually not. With auto-tagging on, Google Ads and GA4 already share click data. Add UTM tags only if auto-tagging is off or another tool needs them.
Do UTM tags hurt SEO?
No, as long as you use them only in ads, social posts, emails and QR codes. Don't add them to links inside your own website, because that splits your traffic data.
Have a project in mind?
Tell us what you need. We reply within one business day with clear next steps.